Moon Coffee Company
- $50,000 USDC
- Trademark requested
We are an online premium coffee company that wants to on board new people into NFTs through our “Artists Spotlights" blogs and our NFT gallery, both on our website.
About the project
We are an online premium coffee company that wants to on board new people into NFTs through our “Artists Spotlights" blogs and our NFT gallery, both on our website.
Mission alignment
- Create experiences or products which directly benefit holders
- Promote the Moonbirds and Mythics brand beyond web3
- Elevate Moonbirds and Mythics within the web3 community
Community backers
JKNFT#4550 DCMCrypto#1873 JPEG.jpg#1198 Delvalle.eth#1582 C01N#6138
What is it?
We are an Online Premium Coffee Company (you can see our website at Mooncoffeeco.com) We started the idea back in July of 2022 and since then, we’ve worked on our business as an LLC. Our website went live in November, where we updated our website with weekly coffee recipes or NFT artist spotlights. We held a moonbird competition to see who will be our first MB in our bags. C01N and ChewieShotFirst both won and are now featured on our bags and each will receive 1 thousand USD. Our coffee officially launched February 14th, 2023 with two flavors: Dark Italian Roast and Medium Peruvian Roast.
How does it benefit the Moonbirds and Mythics holder community?
First, It builds brand recognition among non NFT participants, as our customers will see different MBs featured on our coffee bags, and on our website. Second, holders will be given the opportunity to make money by having their MBs featured on our bags or having their MBs featured on other items such as our coffee mugs. At the same time we rely on the Moonbird community to help us build our company. Our designer JPEG.jpg is a Moonbird holder, Our featured MB recieve 1k USD, Plus more.
About the team
This is not a side project for me(Richard). This is my full-time, and only job. We are out of the idea phase and selling our product, so we will see instant return based on our actions. Aside from that, I am a long time Moonbird holder and believe in this community, making me a perfect fit for this grant.
My wife (Alejandra) is an attorney and can be found in the details of our business.
Product strategy
As stated we are out of the idea phase. We know what we need to do to grow our company/brand, with a strong advertising push for the short term (next 3 months). Our long term plan is to buy supplies to sell our coffee on Amazon. Most NFT related coffee companies sell on their own websites, (as we currently do.) To become the largest and most recognizable NFT related company, we will need to be on and advertise with Amazon in order to sell to their 148.6 million Prime members in the U.S. Ideally we have our Amazon store up and running by May 2023.
What are the risks?
Our risks are a lack of customers, and not retaining customers. We are on several social media websites. We use Twitter (@mocococom1), Facebook (Moon Coffee Company LLC), and Instagram (@mooncoffeeco_chi) to get our name out in the public. We have created raffles for Chicago Cubs bleacher seats for those that buy 2 bags of coffee in Feb/March, to get people to buy their first bags. To keep them we are offering 10% discounts for repeat customers. To lean into NFTs, we plan on giving away (free plus gas) NFTs to our customers. This will help build or start their digital collectible collections.
What will the money actually be spent on? Do you expect any other money to come in related to this project, e.g. revenues?
We will use a portion of the money for advertising. We will adjust the amount based on the success of the campaign. We will start to sell Moon Coffee on Amazon. We will have a second run of coffee with different flavors and Moonbirds on our bags. We plan to set aside money to pay for the Moonbirds featured on our bags. We will pay the artists to create NFTs for us, which we will give away to our customers. We are currently generating revenue per sale.