Holo's Nest
- 38k USDC + 6 ETH + 1 Moonbird from the Treasury
- Trademark requested
Holo’s Nest is an interactive weekly activation / digital experience filled with mystery, mini games, friendly competitions and storytelling with active community involvement It takes place every week in a READ ONLY Discord channel exclusively for Moonbirds Weekly anticipation and excitement, engaging content and positive community gathering filled with fun art, surprises, prizes and giveaways!
About the project
Holo’s Nest is an interactive weekly activation / digital experience filled with mystery, mini games, friendly competitions and storytelling with active community involvement
It takes place every week in a READ ONLY Discord channel exclusively for Moonbirds
Weekly anticipation and excitement, engaging content and positive community gathering filled with fun art, surprises, prizes and giveaways!
Mission alignment
- Create experiences or products which directly benefit holders
- Elevate Moonbirds and Mythics within the web3 community
- Promote the Moonbirds and Mythics brand beyond web3
Community backers
Community Council Members: Lakoz.eth Axu Riggs PLY (Philip) Yuko Eric
What is it?
Holo's Nest is a READ ONLY channel in the Proof discord token gated for Moonbirds
It's home to an interactive weekly activation / gameshow and other community events and surprises
Members of the community are randomly selected every week to take part in fun mini games with engaging art, giveaways, prizes & more
Weekly participants are granted temporary permissions that allows them to engage while the rest of the community has READ ONLY access and watches along
Holo delivers storytelling with active community involvement & gameplay - Moonbirds inspired games of skill & chance, mystery, friendly competitions & community rewards
Holo's Nest provides the community with weekly anticipation and excitement, engaging content and positive community gathering filled with unique art and great physical + digital giveaways!
‘Holo’ is a composable brand & character that engages, entertains and rewards - We integrate ourselves into communities that we love and give back by creating consistent moments of joy and affinity.
This quote from the VaynerSports Pass 2023 Manifesto does a good job summarizing Holo (VSP was our pilot community where we launched last year)
“Holo — A community run “mascot” was introduced over the summer. The VSP team supports Holo by funding the treasury but has little to no other involvement. Holo has been extremely giving, curating countless giveaways and contests over the course of several months via Twitter and a dedicated Discord channel - “Holo’s World”
Holo has enhanced the VSP community experience with consistent activations that entertain and reward the most engaged VSP holders.” - VaynerSports Pass 2023 Manifesto
Holo is a reflection of what we wish we saw more of in the space - We create engaging art and have given away countless NFTs, IRL Sports Experiences, Rare Sneakers, Tacos and so much more!
We are a Community Agency - Delivering campaigns and experiences BY the community - FOR the community
How does it benefit the Moonbirds and Mythics holder community?
- Engaging and consistent weekly experiences every Moonbird holder can enjoy
- Exciting and interactive mini games / art that reward active and engaged holders
- Enhanced holder experience driven by consistent activity, unique sharable content and great prizes / giveaways
- Turn key solution with a proven track record of success
- We plan to introduce global brand partners to build out a model that enables us to drive sustained value / utility without being a long term expense / cost centre
About the team
Our team is made up of 2 key individuals:
1) An illustrator with over a decade of experience with big brands and whose work appears on award winning primetime television
2) An agency founder with 2 decades experience building programs and ad campaigns for global brands incl. Visa, Ford, Virgin Mobile, NHL, MLB and others.
In April ‘22 we conceptualized Holo and have been creating experiences and content for VaynerSports Pass (Founded by AJ Vaynerchuk) ever since.
We are building a model that drives value to communities and will be able to sustain itself by introducing global brand partners into Holo’s activations (sponsoring / integrating via authentic storytelling / brand & product placement)
We’ll be benchmarking Holo's social media posts and engagement against our prior web2 social campaigns to develop baselines and quantify the media value of Holo's content and activations.
We intend to drive value back to Moonbird holders in perpetuity without the Lunar Society’s ongoing financial support. We see an opportunity to build a turn-key model global brands can leverage to connect with web3 communities / NFT enthusiasts in meaningful ways that enables win-win scenarios for all stakeholders.
The Lunar Society was built to empower creators in the Moonbirds community to build alongside the team and brand - We’ve been building alongside our favorite projects & founding teams for over a year driving value while proving this concept.
Product strategy
Upon successful approval an internal activation calendar will be developed (Weekly Activations with periodic daily campaign executions ie. Mythic Mirror / Reflections)
We'll continue coordinating with the Proof team on a weekly basis to facilitate / organize our activations and experiences
We will create new art & mini-games on a week by week (at times day by day) basis in order to remain agile and incorporate timely content
We've already launched, investing our time and resources to showcase what we're proposing ensuring we have real skin in the game
We’ll continue collecting community feedback and analyze sentiment frequently - iterating, optimizing and implementing feedback where possible
After 6 months the community will determine if they want Holo’s Nest to continue as a consistent weekly discord activity / experience
Our goal is to build a model that leverages global brand partnerships to sustain Holo’s Nest long term without the need for ongoing funds from the Lunar Society
What are the risks?
Risk: The Excitement around Holo's art / activations fades and the community doesn’t enjoy the games / giveaways long term
Mitigating Strategy: Our activations are built to stay fresh, keeping the community on their toes with unique formats and new games / art introduced weekly (We are community members that are building activations to keep ourselves entertained - we build from a community first POV)
Risk: We operate as a long term expense to the Lunar Society
Mitigating Strategy: Our goal is to build a model that drives long term value to the Moonbirds community but operates at no cost to the Lunar Society by introducing global brand partners to offset costs to fund our activations
Risk: Our team burns out and is unable to meet the demands of a consistent web3 content cycle
Mitigating Strategy: We love what we do and couldn't be more excited to build this unique model that can help introduce brands into web3 in authentic ways. We've been strategically building within communities for over a year rather than building on our own so that we can leverage our skills most effectively - Our strategic approach and experience will help prevent burn out.
What will the money actually be spent on? Do you expect any other money to come in related to this project, e.g. revenues?
- $38,000 USDC for 6 months of curated / illustrated weekly activations with periodic timely / daily content (created and shared when possible on Discord & Twitter)
*We are proposing a budget WELL below our standard fee structure in order to deliver a pilot AND build out a model that can sustain itself long term. We put in >30 hours a week (each) developing concepts and art for Holo's Nest / Mythic Mirror
- 6 ETH for 6 months of weekly prizes and giveaways (1 ETH / month)
- 1 Moonbird for Holo's Artist
The activations will be used to drive future brand sponsorships which will result in revenue generation and an ability for us to sustain the activations without further cost to the Lunar Society
Our goal is to run Holo's Nest for 8-12 months before we hope to self fund and no longer operate as an expense
We're proposing to start with a 6 month pilot (This gives us an opportunity to build / showcase a variety of activation formats)